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Window displays / RETAIL · PROPRIETARY METHOD

The glass disappears.
Your world remains.

Shoot + post-production · proprietary method

Window displays

YOUR CHALLENGE

“Photographing our windows mostly means photographing street reflections.”

Our answer

We first tried to remove the reflections using AI. The results distorted the materials, lettering and details of the display. Because this approach could not produce a faithful image, we developed our own method: a tailored shoot combined with precise post-production to eliminate the reflections.

What changed

The comparison below shows the same Christofle window before and after reflection removal. The street recedes and the display becomes clear.

VISUAL PROOF

Before.
After.

Same Christofle window, same framing. Drag across the image to see the difference.

Window after reflection removal

The same window before reflection removal

BeforeAfter

Drag across the image to compare

SEVERAL BRANDS, ONE CHALLENGE

The display
takes centre stage.

Very different displays and creative intentions, photographed with equal attention to reflections, materials and light.

Window display Christofle — Christofle

Window display Christofle — Christofle

Window display Saint-Louis — Saint-Louis

Window display Saint-Louis — Saint-Louis

Window display Maison Francis Kurkdjian — Maison Francis Kurkdjian

Window display Christofle — Christofle

Window display Saint-Louis — Saint-Louis

Window display Saint-Louis — Saint-Louis

Window display Saint-Louis — Saint-Louis

Façade and window displays of a Paris boutique

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